My wife and I were shopping the other day for some clothes for an infant girl our friend just gave birth to about a month ago. Being a parent I know and understand the joy of having a child. They bring a smile to your face everyday. 
We wanted to get her a new outfit or some type of cute clothing that our friend can put her in and of course like. We visited a local department store and immediately went to the infant section, specifically girls. I say immediately, because if my wife wanders we could be there all day and never buy what we went in there for in the first place.
My wife and I decided we would buy an outfit for down the road, meaning that we would pick up something that would fit our friend's daughter in the six to nine month range. We felt this was the best option as we already know she has plenty of things for the zero to three month range.
While browsing the different clothing options I could not help but notice the variety of styles, fashions, colors and of course sizes. Who would have thought infants need that many choices?
This led me to start thinking about our website and more importantly the websites of our clients.
I started doing some research on the big name sites such eBay, Amazon, Microsoft and so on and wanted to see the color layouts and page design on what they offered. I also put some contacts in to see how often they change these things up. I was surprised to see and learn that although the layout may at times seem the same, they really do make noticeable changes every 3 to 4 months or so.
Whether it is moving some things around, offering specials or adding new products, they make changes to keep things looking fresh.
This leads me to this question. Are you changing the content of your site so your visitors feel like it is always new and fresh? I can tell you that we do at our site. We are constantly adding new features to enhance the services we offer. It gives our registered users the satisfaction that we are always updating the site to meet their needs.
You should be doing the same. Maybe change up the colors once in a while, or post different content on your home page every few days or so. Whatever method you use, you should implement it to give your visitors the sense that you are always improving your web site. This lets your visitors know that they are reaching a web site that is current and active.
It does not have to be anything drastic or a life altering change. Subtle changes to let your visitors know that you are on top of your web business. So go ahead and make those changes today.
In the end my wife and I purchased a six to nine month outfit for the summertime. I would never imagine in my wildest dreams that the same outfit came in about seven different colors.
By: Bruce A. Tucker
About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online advertising and social network medium where you can promote your business, products or services without pay-per-click prices or auction fees.
Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.
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