Are Reduced Rates Your Key To A Larger Customer Base?

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Although our site is somewhat a competitor to eBay, I will be the first to admit that eBay is a good site, and comes up with some really neat ideas. Once in a while I will check on there if I am looking for hard to find items. Their website really is no longer that place where you will find good bargains, like you used to.

While browsing around on their site I noticed they were running some kind of special where if you were selling something they would reduce the cost from their normal fees to ten cents.

This got me to think about what a wonderful idea that was. Not only was it an enticing reduction in price, but since it was only for a limited time, it made sellers want to post as many things as possible as quick as they can.

Regardless of whether your business is online, brick and mortar, or an on the road services company, this type of marketing technique may work well for you. If business is slow, and in this economy chances are you are slower than normal, this may be a good way to jump start it.

Do your homework and see what you can afford as a reduced rate. Keep in mind not only are you creating business to make yourself busier, but you are also building your customer base. Once you build an extensive customer base, obtain contact information from them, i.e., phone, email, address etc., and then your other marketing techniques can kick in.

If you provide an excellent service to your new customers, chances are they will tell others about your business and in turn there is no better value than word of mouth advertising.

We do something similar where we provide coupons to reduce our rates for a limited time. Since the coupons we provide are not limited to a one time use, we urge customers to share it with their friends and business associates. This practice has done well for us.

Get those reduced rates going today to jump start your business in this slowing economy. It may help you build your customer base as well as your bottom line.

By: Bruce A. Tucker

About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online advertising and social network medium where you can promote your business, products or services without pay-per-click prices or auction fees.

Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.