Online Presence Crucial to Agency Survival

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At present the Internet is probably the widest and the most powerful marketing tool. It is therefore rational to say that having an online presence is crucial to the survival of your advertising agency. Aside from commercials and print ads, maintaining a website that showcases the craft of your agency and the overall talent of your staff, will go far to lure potential clients.

Many kinds of things can be found on the Internet. As to how to make people notice you in cyberspace is the challenge. Why not create a not-so-ordinary company website. What do we mean by "not-so-ordinary"? We advise that you create your website as chic, modern, and sophisticated as possible. This wouldn`t be hard for you since your agency has all the available "resources." Ad Agencies usually offer services that include telemarketing, designing, web development, concept development, and content writing. Why not "embody" all of these in your website?

Also, remember that the most crucial elements to give importance to when making your website are the content and the design. If these two fail it brings down the others.

The content of the website you are about to make is very important. What to right? Think about these simple questions that the FreeMarketingZone.com listed:

-Why should they buy from you?
-How come you're better than the rest?
-Why should they trust you?
-How will you create an irresistible offer so they beg you to sell it to them?

Of course after answering these questions, use your agency`s creativity and make all of them more appealing and new (in terms of concept).

The next step after this is promoting your website. Remember that your goal is to be a high ranking website in search engines. There are 2 basic things that you can do regarding this: one, optimize your website template through RSS subscription options, social bookmark links, HTML code, unique title tags, URLs, and Sitemap; and two, create keyword rich contents and categories.

You can also promote your website by building up links. Once again, we want to note that that this task will be easy for your agency since it deals about Search Engine Optimization, one of the basics in advertising. Post in forums and blogs so that more people could notice you. These people would eventually promote your agency to their friends, and so on.

Melissadata.com included the wonders of the online Yellow pages in terms of online marketing. Since you`re practically aiming to promote your website, this basic marketing tip might give you unexpected wonders. The site added this simple tip: "If the ad proves cost effective, consider enlarging it next year. If it isn`t, you can fine-tune the ad at a relatively modest cost. All successful display ads-and especially those in the phone book- should state clearly why the reader should do business with your company. List the main benefits of choosing your company, and always give them several ways to contact you...phone number, web site, e-mail, FAX."

You can also do the following to promote your website and be top-ranking in the major search engines such as Google, Yahoo, and AOL: publish articles or get listed in news stories, write and publish online press releases, blog and interact with your visitors, and join Social Networking Sites.



References:
Melissadata.com, Yellow Pages Strategy.
FreeMarketingZone.com, What is an Effective Internet Marketing Strategy?

AdvertisingAgencies.org

Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.

Isn’t It Time You Use Free Radio Publicity To Promote Your Business?

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Can you explain how people can save money when buying the things they need? How about earning extra money in their spare time? Money and finance are on the mind's of just about everyone these days. And it's no wonder. There's not a day goes by that we don't hear how bad things are getting. There seem to be reports of endless layoffs, bank failures and companies closing. And when the talking heads aren't reporting the latest bank bailout they're debating whether we'll be in a recession or a depression by this time next year.

With so much talk of financial uncertainty people are hungry for ways to stretch their dollars. I bring this up because I'm constantly hearing guests on talk radio shows delivering information about the economy and how people can not only save, but earn extra money during these troubling times.

I've benefited greatly from free radio publicity as a talk show guest. I got my start a while back after writing a book that explained how regular folks could get great deals when buying real estate using techniques investors use. As part of my promotional efforts I found myself as a guest on more than 60 shows explaining the methods I'd described in the book. And I sold a lot of books as a result. It so happens that real estate books aren't in vogue right now. But that's not the point.

The trick to getting free radio publicity is to offer timely, interesting and valuable information to a wide range of people. That's why I opened this piece with comments on our current economy. Getting the most bang from your buck makes for good radio these days. But getting booked for interviews certainly doesn't mean you have to do a show on money. People are clamoring for all kinds of information. They want to know more about health, love, and of course, money. When you think about it, just about everything in life revolves around those three topics.

I don't want to give you the impression that only authors get booked for radio interviews. Experts of all kinds can benefit as guests, as long as both the listeners and the host benefit as well. What I mean is, it's up to the guest to offer useful info. When he does that the host looks good, which pleases the producer and management at the station. And when you've made the audience and station happy they're probably going to ask you to come back.

Delivering a great show is good for you as well because a happy host is probably going to plug your product or service. Maybe you can offer people great information on how they can avoid foreclosure or where they can go to get their mortgage reduced before they're facing foreclosure. Perhaps you can explain a way for people to earn extra money or how to streamline their lives so they remain comfortable while spending less. There are endless possibilities. What you're doing now may have nothing to do with saving money in our present economy yet still be an excellent topic.

Getting booked on a show isn't difficult either. This might sound too simple but all there is to it is to call and ask. Of course you'll first want to listen to the station to be sure they have a venue for your product or service. Before trying to get booked look for an angle that makes you stand out. Then write out 20 questions and practice answering them using antidotes that are informative and entertaining. I found you can deliver great info using stories. People love hearing about others who've overcome difficulties or problems because relates to problems and loves to hear about solutions.

And when your product or service solves a problem people want to know more about you. With that sain, it's also good to provide your host with a way to contact you. If you're giving a great interview the host will often plug your stuff so a toll free number or Website where listeners can buy your product or get more information will go a long way in making you successful with free radio publicity. Hope to hear you on the airwaves soon!

The article you`ve just read is little more than a brief outline of the entire free publicity story. Yes, getting free radio publicity to promote your products is simple and you can easily use it too. To get the rest of the story and discover how to entirely avoid the trial and error process, visit: Free Promo Story Home

Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.

Top 5 Mistakes Made When Purchasing Promotional Products

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Many companies order promotional items and other promotional advertising products because they want a custom promotional product with their company name on it for themselves. Promotional business items are meant to be given to prospective clients. Here are the top 5 mistakes made when purchasing Promotional Items.
1. The imprinted promotional products don't have value. Don't buy trinkets and trash. Purchasing cheap promotional items for the sake of just giving something away is a real waste of money. Ask yourself if the item will be thrown away or will it have a long term use such as a mouse pad or logo coaster.
2. Too often I hear that companies are not willing to hand out these business promotional products. These marketing business items do no good in a closet. Look to donate them to local community events, Chambers of Commerce and golf tournaments. Get the maximum exposure of your logo.
3. Don't place too much information on the promotional product, this overload of information makes the item less likely to be used and in many cases, becomes illegible.
4. Placing information that does not clearly explain your message. Many times a client will want to place a slogan on the product that does not explain the business. Place your company website or a key phone number. Keep the information short and to the point.
5. Don't purchase an item of value that grossly undervalues the product or service that your company provides. If your company sells million dollar machinery, don't hand out 40 cent pens.
In summation, don't shop price, look for a promotional products consultant that can guide you toward purchasing the best valued custom imprinted promotional items. When you shop price, many times you get the domino effect of the 5 mistakes just mentioned.

The Promo Shop, Ltd., a promotional products company providing promotional products, consultation and corporate awareness for companies through the use of product identifiers such as logo embroidered apparel and other embroidered dress shirts since 1997.

Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.

Entrepreneurs or Employees

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Sometime ago I was watching a TV interview of the famed music mogul Quincy Jones. He was speaking very eloquently and with a degree of passion regarding his business pursuits. He spoke in a fashion that made his business interest seem very cool, hip and even sexy. He then framed it all into one simple declaration; I am an entrepreneur.

I then said to myself, "I'm going to be an entrepreneur".

Mr. Jones enrolled me into becoming this word we call entrepreneur. Now my definition of entrepreneur at the time was someone who started businesses, created new products and concepts, made things happen and lived an exciting life. When I was a young boy my father used to make me read the dictionary so that I would expand my vocabulary. So I decided to look the word up and here is the definition I found.

One who organizes, manages, and assumes the risks of a business or enterprise.

No I said to myself, this couldn't be right! Merriam-Webster's has it wrong. An entrepreneur is a take the bull by the horns person, an innovator and business leader. Further I read that an entrepreneur assumes the risks and/or liabilities of a business. Baloney I thought, the dictionary has it wrong.

Well some years later I started my first business and along with that hired a business attorney. He proceeded to tell me all the ways I could be sued or get into problems with state governments even if I was doing nothing wrong. He would tell me how I needed to manage my risks and liabilities. (As a side note in the 2-½ years I ran that first business till I sold it I never had one legal problem).

I then recalled reading the definition of the word entrepreneur. Hmmm I thought, well I guess the old dictionary was right. But I was right too. An entrepreneur can be all of the things I've stated as well as assuming the risks associated with being in business.

Entrepreneur or Employee?

We have now entered 2009 and many of you need to make that decision. Not everyone is cut out to be a risk taker and become an entrepreneur. So the alternative is to go out and get a nice, safe and secure job. But alas my friends because having a nice, safe and secure job is now an oxymoron. Therefore being employed is taking a risk as well.

The era of working for a company for 30 years and retiring with the gold watch is over, gone, done.

Who could have ever have imagined that companies like GM, AIG, Citigroup and others could be near collapse. Or that giant Wall Street firms Lehman Brothers and Bear Stearns would cease to exist.

My point is obvious, whether you embrace entrepreneurship or employment, either way you are a risk taker.

Steven Seppinni is the co-founder of Seppinni-Magers Omnimedia (SM), an internet marketing and media company. SM client base ranges from NY Times best selling authors, speakers, nutrition companies and real estate developers. Find out more about Steven Seppinni at http://www.StevenSeppinni.com

Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.

Finding a Recession Proof Niche: Profit Generator Ideas

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In case you haven`t notice, one of the biggest challenges to any small business to survive recession after shocks we're facing now is finding a profit generator. What`s a profit generator? A product, a service, an idea, a technique, a system. Anything that can generate a profit for you. The niche you have to find now has to flourish in a recession, it can happen. Did you know more new millionaires are created in economic downturns than at any other time? To find niche market ideas you have to be aggressive. I'll show you how.

But first, what's a recession proof niche? It`s what people spend there hard earned money on when money is tight. It helps people get more use out of every dollar they spend. In fact, it helps people make every dollar do the work of 3 dollars so-to-speak.

Because a recession is not for sissies or wimps especially if you`re attempting to run a small business, you`ll have to find a way to find and develop a recession proof niche now ... or suffer the consequences. The good news is you don't have to switch to another business or product. You just have to switch your thinking. I'll show you.

Here`s 3 Easy But Powerful Steps To Finding a Niche That's Recession Proof.

1. Know Your Target Customers Biggest Concerns or Worries.
Don`t fall or settle for the obvious answer. Saving or Making money. Go deeper, remember this is a serious recession we`re in. The person goes the extra mile and digs a little deeper than their competition will find the hidden profits others overlook. As a minimum find out the following answers about your target customers.

1. What frustrates your target customer about businesses in your industry?
2. What would your customers like to see more from businesses in your industry?
3. What`s the biggest problem your target customers have with businesses in your industry?
Next provide them to your customers.

2. Find Ways to Help Your Target Customers Bounce Back.
In this recession many people have a common need, that need is a way to bounce back. Bounce back from financial problems, credit issues, relationships, business, self-esteem, you name it. The opportunities are enormous if you have an attitude to serve, you`ll make money. Try to find a way to help your target customers bounce back. If you can find a way to do that with your product or service you`ll have a recession proof niche. Get a sheet of paper and brainstorm 20 ways you can help your target customers bounce back in some way. Remember don`t criticize or judge your ideas until you`ve written down 20 ideas, just let yourself go. You`ll be surprised at what answers you`ll come up with after the 10th idea. Try it.

3. Find Ways To Make Your Product or Service Easier To Use, Buy or Operate.
In a recession people are stressed, in a hurry, and impatient. If you can find a way to make your product or service easier to use, buy or operate than the competition you`ll have an instant recession proof niche. Offering something as simple as a video demonstration where your customer can look over your shoulder while you operate the product can do wonders. Especially if your competition only offers a thick manual saturated with technical words. Go on a personal crusade everyday to simplify things for your customer and they`ll reward you with sales.

If you`ll follow the three tips to finding a recession proof niche you`ll find more customers flocking to your business. These tips will help put you in a position to find profit generators for a target market that`s in a hurry, impatient and looking to simplify there life ... don`t let them down.

Roy Primm has written dozens of articles helping others find tiny money making niches others miss. For more niche ideas and tips go to http://TheNicheMan.com

Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.