With an online website and/or business you are probably sitting their wondering what the best option would be to draw more attention to it and attract visitors. There is a debate that has been ongoing in regards to this very question. Should you pay a search engine for targeted advertising or add more content to your website so that people come back to learn.
According to Jon Fine of Business Week, "The old guard of media forever struggle with the degree to which they`re comfortable engaging with the newer players online. (To pick just one example: Viacom sued YouTube over copyrights last year, while many other programming giants partnered with it.) But a variant of this tension also erupts inside some big online portals--Yahoo!, AOL, and, most recently, Microsoft--which are media operations themselves, since they produce content and sell ads around it."
So what is the right answer? Simply put…both of them. If one works well and so does the other, it makes sense that applying both techniques to work together doubles your efforts. It is what we do on our web site, and it works very well for us.
In a recent interview in Business Week, Wenda Millard, president for media at Martha Stewart Living Omnimedia, who formerly ran ad sales at Yahoo after stints in print says, "What AOL and MSN and Yahoo have become are tech companies--infrastructure companies that will facilitate some of the [ad] buying and selling processes. They are not heading toward becoming media companies."
Fine says, "Millard`s infrastructure comments allude to the arms race among all major online portals to buy and build platforms for massive online ad networks, which sell and place ads across multitudes of Web sites. (The ad network argument for Microsoft-Yahoo: Such networks make more money from ads on sites they own, since there`s no sharing of revenue with an outside content owner.)"
As the big names, Microsoft, Yahoo, and Google battle it out for internet supremacy in the advertising world, while confusing what media content is, you can take a much less cut throat approach, add some content to your website, run a few ads, and get those visitors you have been wanting. Of course none of this will matter if you have a website that people do not know how to use. That is for another article.
By: Bruce A. Tucker
About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online advertising and social network medium where you can promote your business, products or services without pay-per-click prices or auction fees.
Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.
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