A couple years ago my wife and I took a trip out to Las Vegas. This was obviously before kids, but when we landed, we were both enamored by the lights, and what the city had to offer that was just on display from the street.
From the Bellagio's musical water show to the Mirage's exploding volcano, the sites and sounds were wonderful. Besides the many things to do in Las Vegas, you aren't too far from the Hoover Dam which we did do a tour of and enjoyed very much. If you have never seen it I would highly recommend it.
Beyond all that, what I found out is not a lot of people know about "old" Vegas. Most people associate the city with the likes of grand hotels such as the Luxor and the Venetian. However tucked away a couple miles down the strip is what started it all, the original and now called "old" Vegas.
There you will find what Vegas used to be, with its small gambling casinos, little side shops for all kinds of things you can buy, and a plethora of items that you couldn't possibly imagine in your wildest dreams.
However while we were there, the entire area had a customer, advertising gimmick type of thing going on. Certain shops were handing out beads with purchases of different items and some were free. Those beads then can be turned in at other shops or stores for a free drink, one free roll of some wheel to win a prize and so on.
So my wife and I went on a bead scavenger hunt so to speak. It was a lot of fun, we collected a lot of things (and some drinks also), but the challenge of it all is what really lead us to partake in it in the first place.
This brings me to my business topic of the day, and that is trying to drive traffic to either your brick and mortar business or your company website. Did you know that on average a person must see your advertising, products, business name or marketing at least seven times before they decide to make a purchase? That is correct. Studies have shown that consistent exposure to the same thing will draw people to act upon it.
You need to drive repeat traffic to your website or business. The shops in Vegas did it very creatively. They knew that most people there are on vacation and will only be around for a short period of time. So they created a way to get people into their shops as many times as possible by the end of the night.
Unless you are in a similar business there is no need to go to those extremes, however repeat traffic is a key to your business's success. One good way is to offer something for free. Now as I have said in the past I am not big on freebies as freebies create free loaders. But in this marketing sense you can give away something that is useful to the consumer as well as to your business. A good example would be an eBook. This is good for online businesses. You can put somewhere on your website, that you are giving away a free eBook each week. In order to receive it they must enter their email address and then you will send them a notice when it is ready to be downloaded.
For brick and mortar businesses, let's say you run a store that sells music. You could work with local up and coming bands to obtain their music and distribute a free weekly mp3 download, cd or whatever format you choose. This helps you and the bands that give you their music. It is a win-win situation for everybody.
You will have to decide what items or methods work best for your business. Once you implement this strategy and run it properly, you are sure to get that repeat traffic you need that will eventually turn into sales.
By: Bruce A. Tucker
About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online resource where you can advertise your business, products or services throughout the world without pay-per-click prices or auction fees.
You can now download Indocquent`s free social bookmark utility for your website or blog at http://www.indocquent.com/social_bookmark/social_bookmark_landingpage.html.
Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.
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