As a director of an online advertising agency I am constantly receiving emails about what makes the best type of ads to run online. Due to the many emails I receive, it is one of the main reasons why I write about online advertising and what to do to be more affective with your placements.
Today I want to address formatting. I have seen a number of advertisements where the author of the ad puts so much information in there, then doesn`t format the ad in such a way to make it readable to a potential customer.
Below I have listed some tips that could help make you online advertisement more readable and in turn make it look more professional.
TIP 1: Categorize
You are probably wondering what I mean. This simple tip means to list items together under one heading or topic. For instance, a friend of mine runs a home repair business. In his ad he would write what he handles, such as drywall, painting, carpentry etc. He would then list them one under another under the heading of something that might read, "Our services offered are:". Too many times I have seen similar ads read on a single line. It makes it look too jumbled. List what you have for better readability.
TIP 2: Use Bullets
No I do not mean the ones you fire out of a gun. Bullets or bulleted lists are a way to make sure all of the items you just listed, line up and it puts either a number, letter or small filled in circle (called a bullet) to the left of each item listed. Here is an example of a bulleted list:
- ITEM 1
- ITEM 2
- ITEM 3
As you can see it makes your item list look more streamlined.
TIP 3: Be Bold
This third tip helps distinguish the difference between a headline of an item and the actual items themselves. Bolding means to make your fonts of the text in your ad darker. You will see a lot of ads make everything bold. That is a terrible idea as now all of the important points of your ad, run into information that may not be as important as what you are trying to list. You can see from this article just how I use bold to distinguish each tip, then use regular font to describe what each tips means.
So there you have it. Three tips for to help spruce up those online ads you run to promote your business, products or services.
By: Bruce A. Tucker
About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online resource where you can advertise your business, products or services throughout the world.
http://www.Indocquent.com/freeaccount, will also publish any article that you write in regards to your business on their website as well as disseminate it throughout various media outlets.
Published By: Indocquent.com- An online resource that allows businesses and individuals to promote their business, products and services in over 20,000 cities throughout 200 countries around the world.
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