I had to run into the supermarket the other day to pick up a few items. Unfortuantely for me it wasn`t the store I do the normal weekly shopping at, so I was unfamiliar with where everything was. To make matters worse it was one of those massive stores where you can buy groceries and probably find a contractor to build a house for you.
Nothing bothers me more when I walk into one of those huge stores and have to spend a good hour to find a gallon of milk. Your website should not be this way either.
I have listed a few ideas that should help make your website more user friendly to your customers so they are not overwhelmed when they type in your web address, and at the same time, know they can trust you.
First and foremost you need visitors to your website. With little effort you can have about 200 to 300 unique visitors each day. That can be done just by registering your website on Google, Yahoo, Ask and the other search engines. However the goal here is to attract customers not just visitors. You will need to get those numbers up. You need to find ways to attract new customers. A good way is to advertise. If you are on a limited budget sign up for an advertising website`s free account at first, and then as sales pick up, move over to their premium account. There are a variety of advertising websites out there. Develop a plan to use them all.
Once you have visitors you need to make your website user friendly. In other words easy for someone to navigate around and find what they are looking for. Hire yourself an experienced web designer. A real good one is worth their weight in gold. They will design you a website that is not only user friendly, but also one where visitors will want to continually come back to and tell their friends about. Once that happens, the sky is the limit.
Build trust and confidence with your customers. Your customers want to know that you are not some fly by night web company. They want to know if they order from you, you will deliver and if something goes wrong, they can get a hold of you. Put on your website a contact page. Let your visitors see how they can get a hold of you via email, phone, physical address and so on. Do not forget to respond promptly to your customers when they do contact you. In today`s world of "I need it yesterday", people will move on to yur competitors if they don`t hear back from you within the same day, sometimes faster.
To go along with the above tip and to add on to the trust factor, provide detailed information about your company. Post your company history, your mission statement, and what means the most to you about being in business as it relates to your customers.
So there you have it a few tips to help your website out. Implement them to build a better online presence.
By: Bruce A. Tucker
About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online resource where you can advertise your business, products or services throughout the world.
http://www.Indocquent.com/freeaccount, will also publish any article that you write in regards to your business on their website as well as disseminate it throughout various media outlets.
Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.
No comments:
Post a Comment