One of the most frequent questions I receive in regards to website popularity is about the Google page rank. I will refer to the Google page rank from hereafter as simply "GPR". It helps save on typing, and if you saw my typing skills you would understand. 
All kidding aside and on a more serious note, the GPR is important for the simple reason that it determines where your website will appear in Google search results based on keywords entered by the person using Google.
The GPR is a value system which ranges from zero, the lowest value a web page can have, up to ten, which is the highest value that can be placed upon a web page. It goes without saying, but I will say it anyway, the higher your GPR, the higher your site will appear when someone searches on keywords directly correlated to the content of your web site.
To put this in a more visual mode so you can better understand what I mean, lets take two websites that are for the most part nearly identical. For this example I will use the New York Times and The New York Daily News. Both newspapers offer news from the New York Metropolitan area as well as from around the world. Now let's say for instance someone types in search words such as "Derek Jeter Newspaper Article". Obviously the person is looking for articles on Derek Jeter the short stop from the Major League Baseball Team the New York Yankees.
Now lets say for the sake of our example, both newspapers have the same article in them and of course on their website. This is not uncommon as many papers will run stories that are distributed by the AP, the Associated Press.
The New York Times has a GPR of nine where the New York Daily News has a GPR of seven. Due to the fact that the New York Times is ranked higher, their story will appear higher on the search results list than that of the New York Daily News.
So why is this relevant? Google has published some statistics as has Yahoo! and some other major search engines that show the higher the listing the greater chance of someone clicking the result. Each result underneath gets clicked less and less, until usually by page three of the search results, your listing has virtually no chance of being clicked.
Now that you know how it works, and why it is important, the next obvious question would be how do I increase it? I can go into a variety of examples, which I may do in the future, but for the sake of this article I want to concentrate on one simple technique that really requires virtually no more effort than what you are doing now. That would be to update your site on a frequent basis.
In other words making it appear to the Google robot (the system that will crawl your website) that your site is active. That is because time is a factor in determining your GPR. Thousands of websites are started daily. To not put an extra strain on the Google robot most sites aren't crawled until three to six months after they go live. Why? Because most sites started today will be gone on average in about two to three months. As you can see this process by Google avoids unnecessary work.
Any SEO company that tells you that you can have a GPR of ten in a month you now know they would be lying to you. It is virtually impossible to do. The piece of advice you can take from this article is to keep your website active. Update your site's content often and let time be your best friend here. Rome wasn't built in a day and neither will achieving a GPR of ten.
By: Bruce A. Tucker
About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online resource and social network, where you can advertise your business, products or services without pay-per-click prices or auction fees.
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