Over the past few days I have been doing some research on a variety of topics. I have visited website after website looking for the information that I need. Who would have ever thought the internet would have become this vast? I am convinced that if I tried to hit every website out there it would take me ten lifetimes. 
Regardless of that, I noticed something else about many websites out there. A lot of them are just plain garbage. Forget about the adult oriented, pornographic websites, we know they are garbage. I am talking about the sites that are meant for good purposes. Informational purposes. Educational purposes. Those websites.
In this article I want to address three of the items that I found to be a bit annoying in the hopes that you may make some adjustments to improve your own website.
A lot of websites today like to use flash intros, videos and some type of "neat" animation. Now that is fine if your business is in entertainment, video production and sound, however they waste the time of your visitors. Internet surfers are for the most part, impatient. They do not want to sit through video while it is loading. If you are using some type of video make sure it is worth having because you might be losing potential customers who are sitting around and waiting.
Next what are you really using your website for? Now you might say, "it is obvious, I am selling widgets." You would be right. To you it may be obvious of what you are selling, but to visitors it may not be. Make sure on your home page you post a quick statement about your site, what it is for and so on. Do not forget to add an "About Us" link so visitors can click on something that will educate them about your website and/or company. We did this on our site and it has helped tremendously. If people go to your site and they are not sure what your site is about, chances are they will just leave.
Finally, neat, clean, organized and speed. All items which I found are lacking today in a lot of websites. Your website should be streamlined. In other words, it should be easy on a visitor's eyes, look well organized (in other words people can find what they are looking for), and most importantly, visitors should be able to surf your site without long loading delays. The use of AJAX, which I won't go into in this article, has helped tremendously with long load times, by allowing data to be loaded on the screen without having to refresh the entire page. A really good website that I found which meets all of these is Charity Navigator. It is visually appealing, the load times are quick, I know what I can get out of that site from the home page and I can find everything I need.
Is your website guilty of any or God forbid all of these? If it is, try tweaking it a bit and make those changes. It may help lead to more visitors, customers and profit.
By: Bruce A. Tucker
About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online advertising and social network medium where you can promote your business, products or services without pay-per-click prices or auction fees.
Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.
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