A funny thing happened the other day while I was surfing the Internet. I was searching around, testing out different keywords just to see what the results would be on the various search engines and you`d be surprised to see how the results differ. What was even more amazing was after I saw a link that caught my eye, I clicked on it and when I finally arrived on the site, the page had nothing to do with what I was looking for.
That is where I am going to focus my efforts in this article. Making sure you supply to your potential customer a or promotion that pertains to what they intended to see. It doesn`t matter whether you are building a one page site, a landing page, or placing a promotion on our website. When a person, or in your case, a potential customer, types in some search terms, and clicks the submit button, they expect the information for which they were searching in the first place.
If I type in that I am looking for a certain pair of shoes, I don`t want to look at pages of items that pertain to sneakers, shoe laces and so forth. So how do you make sure you are reaching the right customers. Proper keywords is a start, but more importantly the information on the promotion page itself.
Why someone would put in their subject line, "We sell high heels", then in the promotion itself, talk about their great selection of sneakers is beyond me. The customer clicked your promotion because they were interested in your selection of high heels. That is called a hook, and we discussed what makes a good subject line to be an affective hook, in a previous article. In your promotion you should write about the selection you have, throw out some brand names, write in about the great prices you offer and so on. So many times I have seen, where a lot of information that is necessary for the consumer to make a decision, is not even in there.
If you are lucky enough, and on our website we allow it, proper image placement can be key. It is true that a picture is worth a 1000 words, however a bad picture can absolutely ruin a promotion. So if you are going to put a picture in your promotion, make sure it is a good one, and always try to put it to the right of your text information. People read from left to right, so as they read your information, at the end of each line they will finish with seeing what you are selling. It puts it right there in front of them.
In our first part of our three part article series on writing affective online advertisements, we discussed `hooking` the customer with a good subject line. In this article, part 2, we went into detail about what makes up good body content, adding an image and then proper placement of that image. In our next article, we will close the deal. Closing the deal is the key to the whole process. If you can not close the deal, a sale will never be made.
By: Bruce A. Tucker
About the Author:
Bruce A. Tucker is the Associate Director of http://www.Indocquent.com, an online resource that allows businesses and individuals to post their products and services for sale in 20,000 cities throughout 200 countries around the world.
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