As a business owner you want to be able to utilize your advertising spedning wisely and get the most return out of your marketing. With these marketing examples, maybe you will be able to lift your business to the next level by sparking some interest.
Rob Walker of Fast Company suggests user generated content. experts believe that the future of advertising belongs to the consumers. Experts who extol the benefits of co-creation suggest that brand owners must not only allow, but encourage consumers to participate in marketing their products. The motivating factors that cause amateurs to co-create appears to be co-promotion.
According to Brand Week, "the marketing strategy and advertising campaign for children`s television network Nickelodeon`s line of kid centered electronics, which is called Npower. The line includes digital cameras, Mp3 players, electronic alarm clocks, and compact disc players. According to research conducted by Nickelodeon young people are looking for more advanced electronics, and not just the toy version of them, which is why the marketing strategy is more sophisticated for the Npower line."
So is coming up with new ideas and tricks the way to go? American car manufacturers think so. Nel Boudette of the Wall Street Journal reported on the "aggressive marketing tactics, including the creation of false companies which allow consumers to test drive American made vehicles from their homes, which Detroit, Michigan automobile manufacturers, including Ford Motor Corp, and General Motors Corp. are implementing in 2007 in an attempt to persuade import buyers to consider buying a n American made automobile."
If you are online business, more interactivity with your clients and potential clients seems to be the experts way to go. Mike Shields of Media Week claims, "websites such as USAToday.com are making their sites more interactive by allowing readers to post their own comments online in order to engage their audience. Other websites that are participating in these engagement tactics include Forbes.com, TVGuide.com, and WashingtonPost.com. Many people support this marketing strategy, but some think it is too difficult to monitor the quantity of user comments that come in." Jeri Clausing of Travel Weekly agrees with this assessment, saying, “the potential impact of the phenomenon called social media on the world of marketing." Travel technology consultant Cindy Estis Green predicted "that travel companies will be affected by the evolution of the Internet into a huge conversational marketplace." She adds that "social media will not only change the way Internet marketing is done, it will also change the way marketing is done."
And believe it or not e-mail campaigns may still work. Joseph Curly, senior e-marketing coordinator at Nassau Educators Federal Credit Union, shared that his firm uses a practical, simple web site and advertises products within emails about financial information sent to clients. Make sure you only email those customers who have agreed to receive your corespondance, otherwise it will be looked at as spam, and that will creative a negative affect on your products, services and company character.
Many companies constantly change their marketing strategy to attract new customers, yet at the same time keeping the existing ones. Above are some great examples of that, that may fuel some inspiration to get your creative marketing spirit going.
By: Michael C. Podlesny
About the Author:
Michael C. Podlesny is the Managing Director for Indocquent.com. Indocquent.com is an online resource that allows businesses and individuals to market their products and services in 20,000 cities in over 200 countries around the world free of charge.
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