Online Presence Crucial to Agency Survival

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At present the Internet is probably the widest and the most powerful marketing tool. It is therefore rational to say that having an online presence is crucial to the survival of your advertising agency. Aside from commercials and print ads, maintaining a website that showcases the craft of your agency and the overall talent of your staff, will go far to lure potential clients.

Many kinds of things can be found on the Internet. As to how to make people notice you in cyberspace is the challenge. Why not create a not-so-ordinary company website. What do we mean by "not-so-ordinary"? We advise that you create your website as chic, modern, and sophisticated as possible. This wouldn`t be hard for you since your agency has all the available "resources." Ad Agencies usually offer services that include telemarketing, designing, web development, concept development, and content writing. Why not "embody" all of these in your website?

Also, remember that the most crucial elements to give importance to when making your website are the content and the design. If these two fail it brings down the others.

The content of the website you are about to make is very important. What to right? Think about these simple questions that the FreeMarketingZone.com listed:

-Why should they buy from you?
-How come you're better than the rest?
-Why should they trust you?
-How will you create an irresistible offer so they beg you to sell it to them?

Of course after answering these questions, use your agency`s creativity and make all of them more appealing and new (in terms of concept).

The next step after this is promoting your website. Remember that your goal is to be a high ranking website in search engines. There are 2 basic things that you can do regarding this: one, optimize your website template through RSS subscription options, social bookmark links, HTML code, unique title tags, URLs, and Sitemap; and two, create keyword rich contents and categories.

You can also promote your website by building up links. Once again, we want to note that that this task will be easy for your agency since it deals about Search Engine Optimization, one of the basics in advertising. Post in forums and blogs so that more people could notice you. These people would eventually promote your agency to their friends, and so on.

Melissadata.com included the wonders of the online Yellow pages in terms of online marketing. Since you`re practically aiming to promote your website, this basic marketing tip might give you unexpected wonders. The site added this simple tip: "If the ad proves cost effective, consider enlarging it next year. If it isn`t, you can fine-tune the ad at a relatively modest cost. All successful display ads-and especially those in the phone book- should state clearly why the reader should do business with your company. List the main benefits of choosing your company, and always give them several ways to contact you...phone number, web site, e-mail, FAX."

You can also do the following to promote your website and be top-ranking in the major search engines such as Google, Yahoo, and AOL: publish articles or get listed in news stories, write and publish online press releases, blog and interact with your visitors, and join Social Networking Sites.



References:
Melissadata.com, Yellow Pages Strategy.
FreeMarketingZone.com, What is an Effective Internet Marketing Strategy?

AdvertisingAgencies.org

Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.