1. It affects memory – People are always walking and/or driving by your business. Half of them probably have no idea what your business has to offer them. If they see your sign over and over again eventually they will start to remember what you have to offer and next time they need what you offer you are more likely to be the first business to pop in their heads.
2. It acts as a reinforcer – Let's say you have a commercial running on the radio. People probably hear about 10 times a day. If you have this same message on your sign it reinforces your other advertising efforts. It helps extend the life of your advertising message.
3. It attracts new customers – If you are having a sale or some type of special put it on your sign. People love to get a great deal so this will encourage unplanned stops and impulse buys. Most retail businesses thrive on impulse buys. These new customers could potentially turn into regulars and that could have a great impact on your bottom line.
4. It modifies purchasing habits - Advertising a great deal on a sign could cause your regulars to purchase more than they normally do. Signs are the best place for pricing information.
There are many other reasons why you need a sign for your business. Just these 4 alone can have a huge impact on your sales. Do your research and find a sign that is right for your business.
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Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.
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