by carla san g.
Working with a printing company will give you more than just wonderful prints; it will actually speed up your learning curve when it comes to marketing.
Commercial printers have a long history of experience with working with small businesses and marketing materials. In fact, they may understand your advertising materials better than you do and give valuable suggestions to size specifications, materials, and even help you with the design.
Here are the following things you can ask your printing company:
1. Size: Offset printers often have standard printing sizes for various print categories. You may find these sizes limiting, but there is logic and wisdom behind them.
For instance, postcards are the way they are because this size combines both easy mailing and higher visibility.
2. Technical support: They can help you identify low resolution images from high quality images. They can also provide you with a file specification guideline to make sure your marketing materials produce only high resolution pictures. You can use these as guidelines when acquiring, working with, and saving your files. In this manner, you can easily avoid costly errors for your print projects.
3. Graphic design: With the high demand for graphic design from customers, printers are providing online design programs that help clients come up professional looking prints in a matter of minutes. This goes a long way in helping you make varied designs for different occasions.
4. Direct-mail services: You can learn about how direct-mail marketing works, from printing out the standard pieces, to getting individual addresses printed at the back. They also make the arrangements with the postal service to get your mail delivered in bulk. This way, you can simply upload a database and let the printer worry about the rest.
5. Mailing list: Even when you still have to build your client base or need to get leads, you can start your direct-mail-marketing campaign using a mailing list. Your printer can provide you with a comprehensive mailing list for your area which they sourced through various mailing lists providers. You can simply specify a target demographic and your own your way to winning more prospects.
6. Materials: Each product comes with a material specification that works best for the item. Greeting cards are printed on 100lb gloss cover and business cards are printed on 14 pt board papers. Specifying the correct materials for each category makes it easier for you to make the right choices.
7. Online support: When you have other questions and concerns, you should have an easier way of getting answers. Companies should offer not only comprehensive resources but ready networks where clients can directly interact with the printing staff.
The presence of online support may be through programs that allows you to track your work or through live support where the printing staff is on standby at the other end of the line or dialogue box for chatting.
The printing company helps you cut down on the time it takes for you to familiarize yourself with marketing. In the world of business, saved time is more than just saving on effort or money, it also means you get to maximize on your marketing potential and eliminating the even heftier price of missed opportunity costs.
More tips on online printing services can be found at Printing Company
About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online resource where you can advertise your business, products or services throughout the world.
http://www.Indocquent.com/freeaccount, will also publish any article that you write in regards to your business on their website as well as disseminate it throughout various media outlets.
Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.
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