The other night I was getting some much needed rest and relaxation. There I was sitting in my comfy recliner, feet up in the air, and a tall glass of caffeine free diet coke, iced down of course, sitting on the table next to me. 
While sitting there I was doing what most people would do in my relaxed state. No not sleeping. I picked up the remote control and started that most highly competitive event, at least it is in my family, of channel surfing. Click, click, click the channels went up. Nearly one hundred channels to choose from and I find it harder now to find something to watch then when I did as a kid before the days of cable and satellite television.
However, I got lucky. I came across a business program that was talking about a variety of topics, most of them financial and economic oriented. One of the topics that caught my attention was when they were talking about the importance of the press release.
I have written many articles about the use of a press release but wanted to cover today what I learned the other night as it is definitely a good technique to use. What they talked about was getting your press release evaluated before you submit it to editors of magazines and newspapers and so on.
One idea they threw out there and one I agree with is having others from around the world read your release. There are a number of discussion boards on the internet that you can subscribe to and ask for help from those that would love to read it and critique you. Everyone loves to be a critic and now here you are letting them express their deepest, darkest wisdoms of what they know.
Another good source to be critiqued that I thought of is S.C.O.R.E., America’s counselors to small business. They have literally hundreds of volunteer workers with years of business experience that would love to take a look at what you wrote. You can find them online at www.score.org. Best part both options are free.
Do not get discouraged when you receive negative feedback. In fact you should expect it. If you didn’t then you would already know your release is perfect and would not need the help of others. Remember anything they respond with will only make your release better.
After you receive your responses, make the necessary changes and submit them again. Keep repeating this until the press release is perfect. Once finalized submit your release the news sources that it pertains to and off you go.
So there you have it. You wanted to know how to get your press release evaluated for free and I have provided two ways to do just that. The rest is now up to you. I am going to get back to my channel surfing. I still have about 40 more channels to go before I get back to the start.
Bruce A. Tucker
About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online resource and social network, where you can advertise your business, products or services without pay-per-click prices or auction fees.
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