Welcome to the third part in our series on increasing your Google page rank. If you have been reading and following this educational and informational series closely, than you already know, the power of Google`s page rank.
Imagine yourself with a website selling widgets. You have a great product at the right price and you know that if you could get more visitors it would take off.
It goes without saying that a good advertising campaign will carry you a long way, but what you also want to do is have your website appear in search listings, and have them appear as close to the number one position as possible, especially on the most popular of search engines such as Google.
If you read our first article in this series, (available to read on our website, see "Are You Doing This To Increase Your Google Page Rank?") then you already know what the Google page rank is all about, and know of one great way to increase that number.
That is done of course through link exchanging, which is the ability to have your site`s information and link placed on another website and in turn you do the same for that company on your site.
Then you learned, (see "Increase Google Page Rank With Established Websites" on our website), how not all link exchanges are created equal. Today we want to go over the part of the Google page rank algoritm which discourages website owners from placing multiple links to the same site.
If you think about the logic behind the portion of this part of Google`s algorithm, it makes sense. If all you needed to do was to have links from one site to another to increase your rank, everybody would be setting a bogus website or even a worthless blog, with thousands of links back to their own site.
This safety check, if you will, not only prohibits that from happening, but actually is used to decrease your score, or not make it move up at all.
Google is constantly tweaking the algoritm to insure that everything is fair, and to also eliminate those individuals and even businesses who try to use unethical practices to get their listing up there higher. This is one of those tweaks.
If this is something you are doing now, whether on purpose or because you really didn`t know any better, then you need to fix it immediately, because it is only hurting your rank.
Remember as we said in our previous articles (mentioned above), you want good link exchanges with quality websites, possibly from those sites that rank higher than your own, and you only need one link pointing back to you, from each of them.
In our next article we are going to discuss what is the best type of link exchange possible. You can trade 10,000 links and it won`t compare to this one type of link which carries more weight in the Google algorithm then all the others.
By: Bruce A. Tucker
About the Author:
Bruce A. Tucker is the Associate Director of http://www.Indocquent.com, an online resource that allows businesses and individuals to post their products and services for sale in 20,000 cities throughout 200 countries around the world.
If you wish to exchange links with Indocquent.com visit their link area online at: http://www.indocquent.com/index_files/links.pl.
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