Why is everyone so busy with advertising and branding? It’s because these large companies know that they sell their businesses image first, and their products second. And for small shop owners, a sale starts with window shopping. Make sure your store looks like a success with trendy window signs and sell your business image.
You may be a store-around- the- corner that market the fact that you are a familiar neighborhood business, but try updating the look of your store and see even more business come in. People are always intrigued and drawn to novelty, and a little face lift to reinvent your look might give your sales a lift as well.
1. When you are unsure about a drastic change, use a static cling for your new look. This is a non-adhesive material and as the name indicates attaches itself to the glass surface using static. With its non-adhesive back that is easy to mount on to your glass surface, and is even easier to remove without the messy residue.
2. Get the perfect fit. The window sign can be printed from your large format printing company and comes in the size specification you choose from anywhere between 8x8inches to as big as 51x100 inches with a half inch size increment. You can have a small design at one corner of the window, a frame or measure the full area of your store window and the entire space for your design.
3. You can have your window sign printed on an opaque material to have full solid colors, or if you don’t want to block your store window with your window sign, have it printed on a clear material. This gives your print the translucency you need to let your customers see through.
4. Remember that commercial design is designing to attract your customers. Good commercial design is always updated with the trends, in tune with the context, and blends with its environment. Its one thing to produce striking designs, but it’s always quite another to find your store design completely out-of-place.
Remember to keep your designs in context with the following suggestions:
5. Use the prevalent color scheme.
• Spring colors – Mostly pastel colors
• Summer colors – Bright primary colors
• Fall colors – Deep Reds, Brown, Burnt Orange
• Winter colors – Gray, Blue, Black, Silver
• Christmas Colors – Red, Green, Gold, and Silver
• Halloween Colors – work around black and orange colors
6. Use popular themes
• Spring: Easter, Floral designs,
• Summer: Sun, Sea, and Sand
• Fall: Leaves, Leaves, Leaves
• Winter: Snowflakes, Snowman, snow angels
• Christmas: Nativity, Santa Claus, Reindeers,
• Halloween: Witches, Pumpkins, Bats,
7. Advertise New Events
• Draw Customers with SALE signs
• Use big bold letters to let your people know your seasons promos
• Announce New Product Arrivals
• Introduce New Services
Use window signs to create a variety of designs for your store fronts at minimal cost. Better yet, because they are non-adhesive, you can simply store them for future use. Add a little window trimming and make window shopping an experience for your customers.
More on window signs tips and guides can be found at Large Format Posters
No comments:
Post a Comment