Sunday, January 4, 2009

Finding a Recession Proof Niche: Profit Generator Ideas

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In case you haven`t notice, one of the biggest challenges to any small business to survive recession after shocks we're facing now is finding a profit generator. What`s a profit generator? A product, a service, an idea, a technique, a system. Anything that can generate a profit for you. The niche you have to find now has to flourish in a recession, it can happen. Did you know more new millionaires are created in economic downturns than at any other time? To find niche market ideas you have to be aggressive. I'll show you how.

But first, what's a recession proof niche? It`s what people spend there hard earned money on when money is tight. It helps people get more use out of every dollar they spend. In fact, it helps people make every dollar do the work of 3 dollars so-to-speak.

Because a recession is not for sissies or wimps especially if you`re attempting to run a small business, you`ll have to find a way to find and develop a recession proof niche now ... or suffer the consequences. The good news is you don't have to switch to another business or product. You just have to switch your thinking. I'll show you.

Here`s 3 Easy But Powerful Steps To Finding a Niche That's Recession Proof.

1. Know Your Target Customers Biggest Concerns or Worries.
Don`t fall or settle for the obvious answer. Saving or Making money. Go deeper, remember this is a serious recession we`re in. The person goes the extra mile and digs a little deeper than their competition will find the hidden profits others overlook. As a minimum find out the following answers about your target customers.

1. What frustrates your target customer about businesses in your industry?
2. What would your customers like to see more from businesses in your industry?
3. What`s the biggest problem your target customers have with businesses in your industry?
Next provide them to your customers.

2. Find Ways to Help Your Target Customers Bounce Back.
In this recession many people have a common need, that need is a way to bounce back. Bounce back from financial problems, credit issues, relationships, business, self-esteem, you name it. The opportunities are enormous if you have an attitude to serve, you`ll make money. Try to find a way to help your target customers bounce back. If you can find a way to do that with your product or service you`ll have a recession proof niche. Get a sheet of paper and brainstorm 20 ways you can help your target customers bounce back in some way. Remember don`t criticize or judge your ideas until you`ve written down 20 ideas, just let yourself go. You`ll be surprised at what answers you`ll come up with after the 10th idea. Try it.

3. Find Ways To Make Your Product or Service Easier To Use, Buy or Operate.
In a recession people are stressed, in a hurry, and impatient. If you can find a way to make your product or service easier to use, buy or operate than the competition you`ll have an instant recession proof niche. Offering something as simple as a video demonstration where your customer can look over your shoulder while you operate the product can do wonders. Especially if your competition only offers a thick manual saturated with technical words. Go on a personal crusade everyday to simplify things for your customer and they`ll reward you with sales.

If you`ll follow the three tips to finding a recession proof niche you`ll find more customers flocking to your business. These tips will help put you in a position to find profit generators for a target market that`s in a hurry, impatient and looking to simplify there life ... don`t let them down.

Roy Primm has written dozens of articles helping others find tiny money making niches others miss. For more niche ideas and tips go to http://TheNicheMan.com

Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.

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