Promotional Clothing Can Take Your Brand a Long Way

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Companies have been using promotional and corporate gifts for decades; the technique is proven to build customer loyalty whilst increasing brand awareness. In recent years we have seen the entire aspect of personalised and branded corporate gifts blossom, everything from promotional pens to leather document cases, but are these types of products really effective in extending the reach of your brand? Surely they are only really viewed by the person who receives the corporate gifts? So let us consider corporate clothing and promotional clothing as a possible contender for the best promotional product to achieve brand saturation.

Promotional clothing comes in many types, from simple hats to high quality shirts, choosing the type of corporate clothing to use depends upon your target audience. If you are looking to have many items of promotional clothing produced to give out en-masse then possibly a simple peaked cap would be the best fit. On the other hand, if you are targeting people at executive level, a high quality short might be a better choice.

Promotional clothing is particular far reaching for one particular reason. The audience of your branding is not limited to a single person or group of people, every time the wearer of your corporate clothing goes out into a public place, your brand is carried with them, in certain situations this can mean your brand is introduced to thousands of extra people, making corporate clothing an excellent tool to be used for new products launches or brand changes.

Sports fans are particularly good targets for this kind of marketing exercise, providing them with caps and jackets that are designed to be worn at sporting events is bound to introduce your brand to hundreds of new people. A perfect way to approach such a branding project is to undertake some short term sponsorship of a sporting team, and then produce promotional clothing in the team colours but carrying your branding and marketing, these types of clothing are almost guaranteed to be used and will carry your brand extremely far.

It is important to make sure that you purchase the highest quality promotional clothing that you can possibly afford, after all, the longer the garment lasts, the further your brand will be carried, a good quality jacket or hat could theoretically stay in circulation for several years, repaying the short term investment back many fold.

One thing to consider when designing your corporate clothing, is to make sure the branding does not deter the wearer from using the item of clothing, keep things simple, a company loge and a tag line, along with some contact information is usually enough, too much and the promotional clothing will be left in the closet by people who are unwilling to carry major advertising on their personal clothing. When used sensibly, promotional clothing can be an extremely effective way of getting your message across.

Fiona Anderson has been a promotional advisor, specialising on using corporate gifts to extend a brand, for over 20 years. More information can be found at Leighmans.

Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.