When you aren`t getting any sales at all, it`s easy to tell an ad isn`t working.
If you are only running one ad, it`s easy to tell where sales come from.
But what about when you start running multiple ad campaigns? Placing ads is easy to do on the Internet with so many advertising resources available.
It can be pretty easy to go on an advertising rampage and spend an entire day or evening posting ads all over the place.
Going to Google and searching for "free classified ads" could keep you busy for the next few months!
So one night, you decide to go on that Internet advertising rampage. You seek out and find all the free classified ad sites you can locate. You post ads like crazy. You even decide to pay a little bit and upgrade some of those ads.
"Surely, somebody has to respond! I`ve got ads all over the place!".
Does this sound familiar? I know I`ve sure done it. A LOT! When I first started out in Internet marketing, I would pull marathon sessions and advertise like a mad man. I was the copy and paste king!
And sure enough... we start to see some activity, don`t we?
All those ads are flying around out there and by golly... we`re starting to see some action! People are emailing to ask about the offer. People are filling out your subscription forms to request more information and subscribing to your AutoResponder.
"Hooray! It`s working!" you say. "My ads are working!"
But which ads are working? You stayed up for 4 hours last night posting internet ads and now you`re finally seeing some results.
Before you spend another 4 hours blindly posting ads and hoping for the best, it`s time to figure out which ads are worth renewing.
This is where the "Aim" from "Ready. Fire. Aim." comes in. Instead of blindly posting ads all over the Internet, start tracking your ads to find out exactly which ads are producing your results.
How do you track your ads?
Tracking your ads online is as simple as using a unique AdTrack URL in place of your actual URL for all of your online ads.
Suppose you want to run multiple ad campaigns to bring people to your capture page. Your goal is to generate leads for your offer.
You decide to run your ad with 2 different ad resources. For the sake of this example, let`s say you are going to advertise on:
1) ffa.trafficwave.net
2) Subscribeme.net
-------------------------------------------------------------------------------
Note: These sites are given as examples only. They are actual ad sites.
Because they are "free", if you use these sites, I recommend using an
alternate email address to avoid having your inbox flooded with confirmations
and counter offers. The true cost of "free" ads is the return emails you
receive. Some times the results can be worth it but ALWAYS use an alternate
email address to avoid having your primary email swamped.
-------------------------------------------------------------------------------
Normally, you would create your ad and then just put the actual URL directly in to the ads you run.
But now you are going to create a unique AdTrack URL for each place that you want to advertise. So in this case, you will want to create an AdTrack URL for ffa.trafficwave.net and a separate AdTrack URL for subscribeme.net
When you run your ad in ffa.trafficwave.net, instead of using your actual URL, you would use the AdTrack URL you created for ffa.trafficwave.net.
When you run your ad in subscribeme.net, instead of using your actual URL, you would use the AdTrack URL you created for subscribeme.net
In both cases, when someone responds to your ad by clicking your AdTrack URL, two things will happen:
1) Your AdTrack stats will go up by 1.
2) The prospect will be redirected to your actual URL.
Now, at any time, you can log in to your account and track the progress of each ad. Let`s suppose that after a week, you look at your stats and you see that ffa.trafficwave.net produced 25 clicks and subscribeme.net produced 3 clicks. Now you know exactly which ad resource is giving you the best return.
And now it is decision time. Do you renew both ads as they are? Do you drop the subscribeme.net resource altogether or do you modify that ad and try that resource again?
Now that you are tracking your ad results, you can fine tune, test, and tweak all of your ad copy. Knowing what is working and what is not working puts the power in your hands and lets you maximize your advertising effectiveness.
When you know you have an ad that is producing consistent results, you may want to start using that ad on more ad sites. If you use 10 ad sites, create 10 different AdTrack URL`s for the ad so that you can always know which ad resource is working for you.
How About Tracking AutoResponder Letters?
Another way to use AdTrack URL`s is to test the effectiveness of your AutoResponder messages. If you have ten follow-up messages set up in your AutoResponder, create 10 different AdTrack URL`s and use one in each letter. This will show you exactly which letters your prospects are responding to and which letters may need to be tweaked a bit to improve your response rate.
How About Testing Link Placement In Your Web Copy?
What if you have a web site with long ad copy that has multiple "order" links from top to bottom?
Wouldn`t it be great to know if your prospects are ordering from the top link, the middle link, or the bottom link? You could create a separate AdTrack URL for each "order" link on your web page. You may find that most prospects aren`t reading all the way down to the bottom. They could be clicking that top link right away. Or maybe they DO read all that copy and wait until they get to the bottom of the page before clicking your "order" link. This is valuable information and lets you know just how users are interacting with your web site.
Be Creative With Your AdTrack URL`s.
Be creative with tracking your ads. Just about any ad you are running online can be tracked with an AdTrack URL.
When you know what is working and what is not, you are able to make intelligent informed decisions about your advertising resources including your time and your money.
Brian Rooney is the co-founder of TrafficWave.net LLC. TrafficWave.net provides AutoResponder and AdTracking services to thousands of clients from more than 60 countries. Visit Brian online at www.trafficwave.net
Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.
No comments:
Post a Comment