I was on my laptop last night doing some work when a friend of mine sent me an instant message through AOL's instant messenger, better known as AIM. 
He is a novice to using Microsoft's Word program and needed some help on inserting a picture and being able to move it around and what not. Specifically he just had a new logo designed for his startup company and wanted to create a letterhead with the new logo.
He was a bit unsure as to how insert and move the picture so he sent me a message asking if I could step him through it. Of course I said yes and then proceeded to give him the steps necessary to complete his mission.
This got me to think about how to assist our clients so they can attract more visitors to their websites. What a better way for them to do this than to pass on knowledge about whatever it is they are selling or providing in the form of products and services.
From my example above you can see that although the task at hand was a simple one, for someone that does not know how to do it, it is great knowledge. You need to pass your knowledge on as well. However you do not want to give away the farm.
For instance, let's say you run a landscaping business. You obviously would not give out ten tips on how to help save money by cutting your own grass. Instead you would give away tips on the best times of the day to water your lawn or how often to water your lawn and so on.
You can give this information away by having people visit your website and registering some contact information or make it as a free give away with their first lawn cut. Whatever you choose give this information away as an exchange for something that you need. Contact information would be best as it generates leads for more business.
You are in business for a reason and chances are that reason is because you are really good or an expert at what ever it is you do. You can still share valuable information to a consumer without giving away the farm so to speak and losing your business.
This practice has been around for generations so I won't sit here and tell you that it is something new or innovatively creative. However it is very useful and extremely helpful.
Your next step is to now sit down and write up some tips that can help you customers and potential customers and determine what you need in return for your valuable information. Once you have completed the information you will distribute you can then construct the vehicle by which you will distribute your information for their information.
By: Bruce A. Tucker
About the Author:
Mr. Tucker is the Associate Director of http://www.Indocquent.com, an online advertising and social network medium where you can promote your business, products or services without pay-per-click prices or auction fees.
Don`t forget to download Indocquent`s FREE website bookmark utility at http://www.indocquent.com/social_bookmark/social_bookmark_landingpage.html.
Published By: Indocquent.com- An online resource where you can promote your business, products and services around the world.
No comments:
Post a Comment